With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.
Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, atomic timekeeping means the users never have to reset the time. Recently, Casio launched a series of Bluetooth watches that sync to the users cell phone to automatically update the time. Casio is always moving time forward.
For more than 85 years, Caterpillar has been making sustainable progress possible and driving positive change on every continent. The high standing and integrity of Caterpillar are component parts of its history, and its most valuable possession. Caterpillar develops innovative and new high technology for its products, the same principle is applied to the sophisticated Cat timekeeping equipment products for dynamic people. Constructed from the highest quality materials, Cat watches are developed to meet stringent requirements, without compromises. Each Cat watch encompasses cutting edge design and high functionality to offer a solid performance in any circumstances. Cat watches stand for the audacious person, with great emphasis being attached to the casual and powerful design of the watch and the brand philosophy. Caterpillar is ranked among the world's 100 Top Brands.